Connor Cox
Portrait of Connor Cox

Seattle, WA

Product‑minded Search Leader.

Energized by bringing ideas to life.

About me

I'm Connor Cox, an enterprise SEO and AI search leader. I've spent twelve years helping some of the largest websites in the world grow their organic visibility. Along the way I have realized what excites me about my work isn't limited to SEO itself. It's owning something end to end. Whether it's developing a content strategy, a team's operations, or vibecoding a tool, I live for the opportunity to turn something ordinary or mundane into something seamless and delightful.

This same instinct appears in my personal life, whether it's writing and producing music as Tardigrade, cooking a meal, or planning a garden. (Or hopefully someday designing and building furniture.) The urge to create is just a part of who I am!

How I work

I approach work as a creative act. These are five principles that guide me.

  • Lead with purpose

    Start with why. Let purpose set the direction and keep the work connected to what actually matters.

  • Substance over optics

    The details matter as much as the big picture. Do great work and let the results speak for themselves.

  • Make better things

    Better outcomes begin with better things. Build something genuinely useful and worthy of the story told about it.

  • Operate in good faith

    Listen to understand, not simply to respond. Approach disagreement with a genuine desire to find common ground.

  • Stay curious

    Be open to new ideas. Look beyond what is and explore what could be.

Experience

From agency, to in-house, to SaaS.

  1. 2015 — 2016

    Pacific Digital Group

    Content Marketing Specialist

    I cut my teeth in SEO at Pacific Digital, a startup digital agency in San Diego, running content partnerships and off-page SEO strategy for clients like Expedia. That's where I learned that an effective organic strategy starts with a strong product.

  2. Projects I'm proud of

    • I was Petco's first in-house SEO practitioner. I brought the tooling in-house, built the reporting, and gave leadership their first real view of organic performance.
    • When Petco launched online booking for vet and grooming services, I was responsible not just for organic performance, but for the overall digital experience of our landing pages and store locator. My main focus was translating market research into content that converted.

  3. Brands I've worked with

    • Adidas
    • Best Buy
    • DoorDash
    • Expedia
    • Gap
    • GoDaddy
    • Intuit
    • Lowe's
    • NerdWallet
    • Nike
    • Nordstrom
    • Puma
    • REI
    • T-Mobile
    • Ulta

    Projects I'm proud of

    • SpeedWorkers is Botify's bot-management and prerendering solution, and it's a technically demanding tool to manage. I was the first Botifyer to become an expert on it, which led me to own it as a program. I turned what I learned into the operating playbook the rest of the org now runs on.

Things I've built

SEO Tools

  • PromptCompass

    A web app that connects Botify SiteCrawler data with our agents so SEO teams can research and govern prompts that are relevant to their existing content.

  • Crawl Radar

    A web app that analyzes the changes between two Botify crawls to explain major increases or decrease in URL counts.

  • Schema Genius

    A chrome extension that analyzes the rendered content of a single page to generate enriched and optimized schema markup fields.

Personal Projects

Let's talk

If you're hiring, building something interesting, or just want to trade ideas, I'd love to hear from you.